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Küste gegen Plastik e.V. is a non-profit association based on the northern coast of Germany and mainly carries out information work and establishes corresponding working groups.
2014 - ongoing
Germany, Niebüll
Description of the Green Initiative
Consumers, individuals of all ages
The ReplacePlastic app aims to communicate to product suppliers the consumer's desire for different packaging to drive the development of degradable materials and offer alternatives.
The ReplacePlastic app is the centrepiece of a campaign by Küsten gegen Plastik e.V. (Coasts against Plastic), which aims to shift the responsibility not only to the consumer, but also to those who put all the plastic packaging into circulation. The ReplacePlastic campaign also includes podcasts, talks, workshops and stories about those who make a difference.
At local and national level, important impulses for change were given to local and international companies and packaging changes were initiated.
With the app, suppliers should not only see that consumers no longer want this plastic packaging but also: there are competitors who are already doing it differently. For this reason, a database of alternatives is offered, which shows when a plastic-packaged product is scanned.
Küste gegen Plastik e.V. is part of a nationwide network and makes all its teaching and learning materials freely available. The app can also be developed internationally by other organisations based on this model.
But ReplacePlastic is even more than the ReplacePlastic app.