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Flustix is a sustainability lebel dedicated to plastic reduction and the avoidance of plastic waste supporting the responsible use of fossil fuels. Flustix wants to respond to consumer demand for less plastic packaging. Flustix also provide information and education about the dangers of plastic overuse working in close collaboration with environmental organizations and actively support regulations within plastic production. Flustix support environmental organizations, research, and educational advertising
Ongoing
Germany
Description of the Green Initiative
Companies
Flustix encourages brands to use less plastic in their product design and incorporate the reduction of synthetics in their general CSR-strategies.
The Flustix PLASTIC FREE label is the first and only registered European sustainability certificate concerning plastic-use in products.
Flustix tests products and packaging for their use and volume of plastics. Plastic-free as well as plastic-reduced products can be labelled with Flustix symbol.
The flustix certification mark is the world’s first symbol for plastic purity, registered as a European Union Certification Mark by the European Union Intellectual Property Office (EUIPO) and the German Patent and Trade Mark Office. With this registration, Flustix can be considered both a certification mark as well as a legally protected word and figurative trademark.
Flustix labels four categories of plastic purity:
- complete product
- packaging
- content
- content free from microbeads
- product made from reycled plastics (flustix RECYCLED)
By distinguishing between these categories, Flustix enable a variety of product components to qualify for their certification mark. Items that reduce the use of plastic are equally qualified to apply for the mark as those which are already completely plastic free. Items which are naturally free of plastics and synthetics or are prohibited from containing such materials by law, such as food and beverages, can only be classified with their green ‘plastic-free packaging’ label. Suggesting that the item itself or its content are plastic-free is not permitted. Cosmetics and sanitary products are not part of this category. However, they can be candidates for the ‘content-free-of-plastics’ label or even qualify for the ‘content-free-of-microplastics’ label
Local, national, and European levels.
Flustix recycled not only offers clarity for end consumers, but labeling in the B2B area can also be useful for semi-finished products, components and raw materials.
High transferability